Self Improvement Made Easy

Executive coaching can greatly improve performance of both workers and managers, thus leading to increased revenues. Most Business Coaches are happy to stand behind this statement. However, when challenged by prospective clients to present proof or guarantee, they often An executive coach that is questioned about the value of his service and answers ‘The manager will improve his time management skills’ is not answering the question.

Many hiring managers in organizations are guilty of the same fault. When a coach is invited to a meeting with HR people, the employee to be coached is often described as “problematic” or “difficult” . These are general terms. A Human Resurces manager that hires someone to help a “disorganized” manager doesn’t know (or at least, does not share) what the problem is, and will have no means to know if the coaching service gave true value or not.

Coaching should bring about change. It is about real changes in the real world. When the desired change is measured in physical throughput of products, than it is fairly easy to measure the benefit of coaching by monitoring the change in the measured metrics. However, the same rules should be applied to an outcome that is a altered behavior. Executive Coach Training programs usually fail to stress this point;the coach should always strive to show clear, measurable results. It is fundamental to success in the corporate coaching arena

How to measure behavior? It is fairly simple. If the manager is described as “difficult”, ask what does this means, and what is the desired behavior that you are being paid to bring about. This behavior then becomes the basis of measurement. How many times did the manager acted impolitely to underlings? How many times was he unprepared for meetings? When asked to rate his behavior on a scale of 1 to 10, what score does his co-workers gives him now, as opposed to what they gave him before the coaching began?

If the numbers are not know when the coach is hired, than he should ask for a baseline measurement. The coach should never use the ignorance of his clients as an excuse not to measure his added value, but rather educate his clients that all results should be measurable. This way the coach gives more value to the client. Doing so is very important for the future of the coach business. In a profession where marketing rely very much on what past clients say, a coach should always strive for the best possible impression. This impression is best brought by giving great value, and measuring your results is the way to show that you did so.

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